This privacy notice applies to visitors to our website or individuals who contact us by telephone, e-mail or other means (including other electronic means).

Who we are

We are Advantage Risk Solutions Limited (“we“), a company registered in England and Wales (company number 08836855) whose registered office is at Matrix House, Basing View, Basingstoke, Hampshire, RG21 4DZ.

We are a data controller and our data protection contact is Emma Pendrey for the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679) and related data protection legislation.

We act as your agent and will collect data, including personal information and risk details, solely to enable us to obtain and provide insurance quotations; arrange and administer your insurance. Data collected by us is contractual; and for our legitimate business interests as an insurance broker and we will be unable to offer any quotations or insurance if you refuse to provide certain personal data, including health, financial and criminal records data which is collected under the lawful basis of public interest, where these would affect the provision of cover and/or performance of insurance contracts.

Your information will be held securely by us and shared with insurers; which could include reputable providers in other countries, to enable them to provide accurate terms and they will also obtain data about you and your insurance history from various insurance anti-fraud databases; such as the Claims and Underwriting Exchange (CUE) as well as publically available websites and credit referencing agencies.

Our registration number at the Information Commissioner’s Office is ZA090004.

How to contact us

If you have any questions about this privacy notice or our data protection policies generally, please contact us:

By post: Matrix House, Basing View, Basingstoke, Hampshire, RG21 4DZ
By email:
By phone: 01256 483969

Privacy notice

We are committed to protecting your personal data and your privacy. This privacy notice sets out how we look after your personal data when you visit our website (regardless of where you visit it from) or contact us by telephone, e-mail or other means and provides information on your privacy rights and how the law protects you.

Before we process your personal data, we are obliged to inform you of who we are, why we need to process your personal data, what we will do with your personal data and to whom we will pass your personal data.

Visitors to our website 

What information do we collect and process?

When you visit our website (as hosted on or any other domain name registered in our name), we use Google Analytics to automatically collect information about your computer, including your internet protocol (IP) address, information about your visit, your browsing history, and how you use our website.

We use cookies within our website. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. For more information on how we use cookies please see our Cookie Policy.

If you contact us via our website, please see the “People who contact us” section below.


Our website is not intended for children and we do not knowingly collect data relating to children.

How is your information used?

Your personal data obtained from our website may be converted into statistical or aggregated data which can’t be used to identify you, then used to produce statistical research and reports. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

With whom do we share your information?

We may share statistical or aggregated data with our group companies in addition Google Analytics will have access to the website visitor information. We do not permit Google Analytics to access or process your data except in accordance with our instructions.

Lawful processing

When we process your personal data for the purposes of improving our website, we do so on the basis of our legitimate interests in maintaining a relevant and functioning website, in maintaining network security and improving customer experience by studying how visitors use our website and which pages interest them most.

How long do we retain your data?

Personal data contained within a cookie is retained until its expiry date, as set out in our Cookie Policy.

When we anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes we may use this information indefinitely without further notice to you.

Information about You and Your insurances will be held while you are a client and for a minimum of three years, and in certain circumstances up to six years, after expiry of your policies.

Third party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Under the Data Protection Act data subjects have the right to see, and correct, personal information about them that We hold. Please write to our data protection officer at our usual office address if You wish to exercise Your rights or have a complaint about our use of Your data.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.